Can I Quote You on That? These six words strike fear into the hearts of many professionals. The pressure doubles when an interview takes place in the midst of a serious emergency or crisis. Often, the reason for this fear is a lack of understanding about how the media work. However, being under the media spotlight can easily be turned to your advantage. The secret is to arm yourself with understanding, preparation and training.
Our staff of former reporters and media relations experts have worked with hundreds of reporters, editors and producers at media outlets throughout the country. We have trained physicians, engineers and CEOs of Fortune 500 companies. Katz & Associates offers you an insider’s perspective on dealing effectively with television and radio interviews, news conferences, crisis briefings and editorial board meetings.
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Our Experience Katz & Associates staff has extensive experience working with print and broadcast, trade, business and consumer media nationwide, including:
| Media Training Seminar One of the best ways to ensure positive dealings with the media is to be prepared. Katz & Associates conducts half- and full-day media training seminars that cover all aspects of effective media relations. Tailored to the needs of our clients, these sessions teach everything from the basics of media relations to on-camera, radio and print techniques. Real-life examples of print and television coverage are analyzed. Interactive message and sound bite development exercises, mock interviews and role-playing make for a fun and informative learning experience. Crisis Training Preparation before a crisis is the first step in containment. Katz & Associates can prepare you for the unexpected with special crisis media training sessions or come to your side for immediate crisis management. We will work with you to develop a crisis plan tailored to your organization, including message creation, target audience identification, media strategy development and spokesperson training. |
  | Message Development Equally important as being comfortable in media interview situations is having the right messages to convey. Katz & Associates message strategists will work with your management team to develop effective messages and speaking points for interviews and news conferences. We specialize in tailoring your messages to different media formats and will work with you to maintain message consistency during a wide range of media situations. |